![]() It is ‘ legal’ to buy email lists to send emails to people who have consented to receive promotional emails. Here are some simple ways through which you can enhance your email deliverability by overcoming the spam filters. These spam filters work as defense to assess every email and make sure that only “good” emails (You’ll get a clear idea about what good emails are, as you read this article further) make their way to the inbox and spam emails are sent to the spam folder or entirely rejected. Inbox providers such as Gmail, Outlook and Yahoo! Mail take help of spam filters so that random unsolicited (SPAM) messages do not flood the user’s inbox. Thanks to laws like the Canadian Anti-Spam Law (CASL) and the recently launched GDPR! ![]() ![]() As the rules for sending emails are getting more and more stringent, it is of paramount importance to stay in sync with the different laws and keep the spam filters away. Deliverability is a crucial email metric to consider as it tracks the number of email messages that make it to the subscriber’s email inbox.
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